In terms of function and content, websites have become increasingly more complex over the years and are now one of the most important components of business marketing. A well-maintained website can be the difference between a success and failure, and this is why the role of website manager cannot be played by just anyone.
In the beginning, a business’ webpage was nothing more than a digital billboard. It usually consisted of the business’ name, address, phone number, email address, storefront photo and perhaps a brief explanation of services and products. Back then, the success of a business did not hinge on its online marketing efforts. Things are different today. Customers now go online to find information on just about everything. Not only do they expect your business to have an online presence, but they also expect an online experience that is fully functional. A business that does not meet this expectation could be setting itself up for failure.
This is especially true for businesses that are just getting started. Well-established storefronts and companies can sometimes get by with having a less-than-exciting website, but new businesses must market themselves using all the latest bells and whistles. By hiring a website manager, these businesses can ensure that their online presence will reach (and impress) its intended audience.
There are essentially two reasons why every business should consider hiring a full time website manager; great websites require constant attention, and effective online marketing requires advanced knowledge.
Some small business owners believe they can manage their website on their own, in their spare time. This is a costly mistake, because it takes a lot of time to properly maintain a site. As a general rule of thumb, the more components to your site, the more you need a full-time site manager; especially if you have your own domain.
Website managers perform a wide range of duties, such as creating and updating content, coding, updating software, managing social media accounts, SEO and tracking website performance and statistics. The completion of all of these tasks is essential for a great website and requires constant attention from one or more persons.
In addition to time, website management also takes knowledge. Although anyone can learn how to create and manage a website, it’s not really feasible for a business owner or manager to learn all of these things while also focusing on their primary jobs. Not to mention, there are new internet technologies and marketing techniques emerging every day, so the learning really never stops.
It’s a bit like trying to do something you haven’t been properly trained to do. A business owner or manager who has no internet marketing or website maintenance experience will always find it difficult to create the great online experience they envisioned, because they simply don’t have the time or knowledge.
Behind every high-quality website is a high-quality web manager who has the education, experience and time to produce a successful website. If your business’ online marketing efforts and website traffic isn’t where you want it to be, it could be because you need an experienced website manager to get it back on track.
Pepper Givens is a freelance writer whose foremost passion is writing for her blog about education. While her primary writing focus is trends in higher ed, Pepper also enjoys writing about personal finance, parenting, sustainable living, small business strategies, and more. She can be reached for questions or comments at firstname.lastname@example.org.