When I first started blogging I very quickly found out about Alexa and the Alexa page rank. Alexa is owned by Amazon. The entire point of Alexa is to monitor the traffic going to websites, how long people stay there etc and has any new content been added?
First of all you will hear a lot of people saying Alexa is not accurate and therefore useless. This is most certainly not true. Alexa is not the same as Google. For instance if I visit a website, Google notices this. However if I visit that same website, Alexa doesn’t know I was there. Why is this? The reason is you need to install the Alexa ToolBar which records when you visit a website. If you haven’t installed the Alexa Toolbar then Alexa will not know what websites you have visited and the Alexa page rank of that website will not increase.
Don’t worry here because Alexa give you the opportunity of creating your own personalised toolbar with your company name, logo etc that you can offer to your customers as a download. More on that below.
I improved my Alexa page rank with the following:
Register At Alexa.com To Improve Your Alexa Page Rank
This may seem like an obvious one but I didnt realise such a service existed. So get yourself over to Alexa.com and sign up for your free account. Alexa will ask you for your domain name. This is the URL typed into the browser to get to your website. For example to get to my website you type http://www.purpleoakdesign.com
Create An Alexa Toolbar
During the time I have been improving my Alexa page rank I only ever had one person download my Alexa Toolbar. However it is important to note that once this happened my Alexa page rank went from just over 5 million to just over 3 million. Maybe it was a coincidence but an interesting observation.
Join Blogging Communities
I found an easier alternative than trying to find people to download my Alexa toolbar was to find those that already have it installed. Who already has the Alexa toolbar installed? That’s right the blogging community. Bloggers already have this installed because it is important to get a good Alexa Page rank when you are looking for advertisers on your blog or website. Advertisers will want to know your page rank.
Search for blogging communities on twitter, facebook and LinkedIn. Comment on their blogs. Dont just say “great post”. That’s useless. Actively engage with the discussion and contribute. Other bloggers will click on your website and ta da! You just got a visit to your website from someone with an Alexa toolbar installed. Alexa notices the visit and your Alexa page rank improves.
Review High Ranking Websites
Alexa.com has a great little tab called ‘Top Sites’. Simply click this and it tells you the top Alexa page rank websites. Number one being Google of course then Facebook and YouTube. You should do a review on your blog about these websites. Get traffic flowing to your website or blog. This is a great tip to improving your Google Page Rank too.
No URL Redirect
Some people would advise you to use a technique to redirect a link to your website through Alexa and thereby increasing your Alexa page rank. This was sort of a cheat and Alexa no longer support this. So DO NOT use the Alexa URL redirect. Your visitors will get an error page not found and then you loose not just a visitor but a potential customer or even investor.
Add Positive Testimonials
I never used this but as soon as I do I know it will make a big difference. You can actually get your customers to leave positive reviews on Alexa about their experience with you. You simply place a link on your blog or website which takes them to the appropreate page on Alexa to review you. Once they click it they are taken to this Alexa page and write their review.
I have listed above everything I have done and didn’t do to get my Alexa page rank from almost 16 million to just over 3 million in just 18 days. My UK Alexa page rank is 194,537. That’s impressive. Some people spend many months if not years to get these statistics.
If you follow my tips I don’t see why you cant benefit from this either. Just remember to provide value for your visitors. Keep them engaged and good luck.